Website and blog site design
The first step of our publicity plan began with the design of the Gailey Road website (www.gaileyroad.com) and this blog site in October 2009. I designed the website myself on my Mac laptop with their software program iweb. I kept the design simple, and focused on having the website clearly describe the mandate of Gailey Road Productions, the founders of the company, and our productions. The blog was created to help Gailey Road reach out to other artists interested in women-centred, research-informed theatre and keep connected to the artists we’ve already worked with. The content of the blog site evolved organically and now focuses on five themes that move from the generation of new writing to professional development and networking opportunities to independent theatre production (see the entry on January 5, 2010 for a more detailed description of these five themes).
Step 2: Graphic Design work
Once I had the website and blog site up, the production team was ready to focus on the graphic art and design work for the publicity materials for Harriet’s House. We are currently working on coming up with an image that will attract audiences to the production and inform the design of the set. Once we have designed this image, we will design and print a set of posters and postcards to publicize the production. Meanwhile we have printed a set of “coming soon” postcards that we can used be used immediately.
The next steps of our publicity plan will be discussed in future blogs. In my next blog, however, I will turn to the process of applying for government funding for Harriet’s House.
All the best,
Tara
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